Academic Publications

Job Market Paper

Jin, Yoonho and Amitava Chattopadhyay, “The Role of Blurry Backgrounds as Nudges Towards Riskier Options,”Revising for 3rdround of review at the Journal of Marketing


Working Paper and Manuscript in Preparation

1. Jin, Yoonho and Amitava Chattopadhyay, “The Effects of Glossy Versus Matte imagery on Purchase Decisions: The Mediating Role of Optimism and Risk,”Working paper available, being revised for submission to the Journal of Marketing Research

2. Jin, Yoonho and Amitava Chattopadhyay, “Instagrammably Visual: The Impact of Social Media Logos on Aesthetically-driven Consumption,”Manuscript in preparation (Target: Journal of Consumer Research)

3. Park, Jongwon and Yoonho Jin, “The Impact of Beauty Versus Hedonistic Priming on Consumers’ Moral Decisions,”Manuscript in preparation


Selected Works in Progress

1. Jin, Yoonhoand Amitava Chattopadhyay (2 Studies Completed), “The Impact of Surrealistic Versus Realistic Imagery on Consumer Decision Making”

2. Jin, Yoonho, Eunhwan Oh, Jaeeun Kim, and Jongwon Park (2 Studies Completed), “The Impact of Music Genre on Calorie Estimation”

3. Jin, Yoonho,Ange Kim, and Jongwon Park (1 Study Completed), “The Role of a Mystery Component in Prestige Brand Evaluation”

4. Jin, Yoonhoand Kuangjie Zhang (1 Study Completed), “Effects of Social Exclusion on Aesthetic Preference”