1. “The Role of Blurry Backgrounds as Nudges Towards Riskier Options”,Jin, Yoonho and Amitava Chattopadhyay,Revising for 3rd round of review at the Journal of Marketing

2. “The Effects of Glossy Versus Matte imagery on Purchase Decisions: The Mediating Role of Optimism and Risk”,Jin, Yoonho and Amitava Chattopadhyay,Working paper available, being revised for submission to the Journal of Marketing Research

3. “Instagrammably Visual: The Impact of Social Media Logos on Aesthetically-driven Consumption”,Jin, Yoonho and Amitava Chattopadhyay,Manuscript in preparation,(Target: Journal of Consumer Research)

4. “The Impact of Beauty Versus Hedonistic Priming on Consumers’ Moral Decisions”,Park, Jongwon and Yoonho Jin,Manuscript in preparation

5. “The Impact of Surrealistic Versus Realistic Imagery on Consumer Decision Making”,Jin, Yoonhoand Amitava Chattopadhyay,selected works in progress,(2 Studies Completed)

6. “The Impact of Music Genre on Calorie Estimation”,Jin, Yoonho, Eunhwan Oh, Jaeeun Kim, and Jongwon Park,selected works in progress,(2 Studies Completed)

7. “The Role of a Mystery Component in Prestige Brand Evaluation”,Jin, Yoonho,Ange Kim, and Jongwon Park,selected works in progress,(1 Study Completed)

8. “Effects of Social Exclusion on Aesthetic Preference”,Jin, Yoonhoand Kuangjie Zhang,selected works in progress,(1 Study Completed)