Publications
Publications
Assistant Professor
Marketing
Marketing-finance Interface, Distribution Channels, Pricing, FinTech
Publications
1. Buqing Ma, Chenchen Di and Lu Hsiao. (2020). "Return Window Decision in a Distribution Channel". Production and Operations Management, 29 (9), 2121-2137. (UT Dallas Ranked)
2. Zhiqiang Hu, Yuan Hu and Chenchen Di. (2020). "Dynamic Product Differentiation Competitive Strategy Before and After IPO: Introducing the Stock-Price Information". Chinese Journal of Management Science, 28(5), 52-61.
3. Zhiqiang Hu and Chenchen Di. (2016). "Government Regulation, Enterprise Innovation and IPO Timing Based on the American Option Perspective". Technology Economics, 35(3), 53-60.
Working Papers
1. Chenchen Di and Yunchuan Liu. “Seller-Initiated Consumer Financing and Consumer Sales-Finance Conflicts”, in preparation for submission.
2. Chenchen Di and Yunchuan Liu. “Consumer Financing and Credit Pass-Through in Distribution-Financing Channels”, in preparation for submission.
3. Chenchen Di and Arkadiy Sakhartov, “Financial Hedging and Operational Flexibility in a Multinational Network”, working paper.