Index - Assistant Professor

Name

Zheng GONG

Title

Assistant Professor

Education Background

Ph.D. in Management, University of Toronto
M.S. in Economics, Center for Monetary and Financial Studies (CEMFI)
B.S. in Astronomy, Peking University
B.S. in Economics, Peking University

Research

Quantitative Marketing, Social Media, Economics of Digitization, Industrial Organization, and Applied Microeconomic Theory

Personal Website

https://zhenggongtoronto.weebly.com

gongzheng@cuhk.edu.cn

Office Address

Zhiren 318A

Phone

Teaching Area

Marketing

Other

Biography

Zheng Gong received his Ph.D. in Management (Economic Analysis and Policy area) from Rotman School of Management, University of Toronto, in 2022. Before that, he earned his Bachelor's degree in Astronomy and Economics from Peking University and a Master's degree in Economics from CEMFI. Zheng's areas of expertise include Quantitative Marketing, Social Media, Economics of Digitization, Industrial Organization, and Applied Microeconomic Theory. Zheng's research has appeared in top academic journals like Management Science, and has received prestigious academic awards, including the Sheth Foundation ISMS Doctoral Dissertation Award and the Young Economist Essay Award from EARIE.

Less

Awards and honors

Publications

Publications

1. Gong, Zheng, Jin Huang, and Yuxin Chen. "What the Past Tells About the Future: Historical Prices in the Durable Goods Market." Management Science (2022).

Working Papers

1. Gong, Zheng and Jin Huang. “Limited Time Offer and Consumer Search.” Revise & Resubmit, Management Science

2. Gong, Zheng. “Growing Influence.” Working paper.

3. Gong, Zheng and Qianjun Lyu. “Optimal Experiment Design with Secret Repetition.” Working paper

Less