Publications

1.   Guo, Yutong, Ying Zhang, Khim-Yong Goh, and Xixian Peng. "EXPRESS: Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters' Cognitive and Affective Social Call-To-Actions." Production and Operations Management (2024): https://doi.org/10.1177/10591478241276131.

2.   Guo, Yutong, Chao Ban, Jiang Yang, Khim-Yong Goh, Xiao Liu, Xixian Peng, and Xiaobo Li. "Analyzing and Predicting Consumer Response to Short Videos in E-Commerce." ACM Transactions on Management Information Systems (2024): https://doi.org/10.1145/3690393

Working Papers

1.         The Effects of Broadcasters’ Emotion Transitions on Viewers’ Gift-Sending Engagements in Social Mobile Live Streaming

2.         Pure AI Streamers vs. Hybrid AI Streamers in Live-streaming E-Commerce: The Effects on Customer Engagement and Purchase Behaviours

3.         Concrete but Less Helpful? Understanding the Impact of Content Concreteness and Two-sidedness on Review Helpfulness

4.         Factors of AI Agent Popularity: An Empirical Investigation

5.         Good or Bad Bot: Effects of Introducing LLM-Powered Social Bots on Human Interactions on Social Media