Working Papers

1. Do Expressive Behaviors Matter? The Effects of Broadcasters’ Visual Expressiveness and Emotion Transitions on Viewership Engagement in Social Mobile Live Streaming, major revision at Information Systems Research

2. E-Commerce Live Streaming: Investigating Broadcasters’ Selling Tactics and the Moderation Effects of Product Types on Consumer Purchase Outcomes, major revision at Production and Operations Management

3. Short-video Marketing In E-commerce: Analyzing and Predicting Consumer Response, major revision at ACM Transactions on Management Information Systems

·      Best Overall Conference Paper Award, ICIS 2022

·      Best Paper in Track Award, ICIS 2022