Publications
Publications
Assistant Professor
Zhiren 412
Marketing
Industrial Organization, Labor Economics, Quant Marketing, Chinese Economy
Working Papers
Regulating the Influencer Market (Job Market Paper)
Streaming Customers in Live Stream Selling— Identifying Lifts from Sales Pitch (with Xing Li)
Shifting Consumers to Green Consumptions: The Case of OTA Platform (with Wenyu Zhou & James Liang)
Platform Competition and Regulation - Evidence from China (with Hanming Fang & Wuyin Fan)
Incentivizing Pro-social Behavior of Gig Workers - Evidence from an Experiment (with Ying Liu, Jincheng Fang & Peng Xun)
What are the optimal hybrid work-from-home days and how do we coordinate it (with Nick Bloom, Mert Akan & James Liang)
BigTech Credit, Advertising, and Customer Capital (with Daniel Xu, Matthias Efing, Yi Huang and Qi Sun)