Jianmin JIA

Projects

Jianmin JIA
Position:

Presidential Chair Professor; Director of MSc in Marketing Programme, Shenzhen Finance Institute

Education Background:
Ph.D. in Information Systems and Management Science, The University of Texas at Austin,
M.S. in Industrial Management, Shanghai Jiao Tong University,
B.S. in Mechanical Engineering, Southwest Jiaotong University

Academic Area

Marketing

Research

Big Data Behavioral Research, Social Networks, Decision Making, Perceptions of Risk

“大数据环境下的顾客洞察与市场营销策略研究”

国家自然科学基金重大项目, #71490722,1/2015-12/2019。(主持人)

“基于大数据的新发重大传染病监测、预警和应对”

国家自然科学基金专项项目,#72042009,4/2020-4/2021。(主持人)