Projects - Presidential Chair Professor; Director of MSc in Marketing Programme, Shenzhen Finance Institute

Jianmin JIA

Title:

Presidential Chair Professor; Director of MSc in Marketing Programme, Shenzhen Finance Institute

Education Background:

Ph.D. in Information Systems and Management Science, The University of Texas at Austin,
M.S. in Industrial Management, Shanghai Jiao Tong University,
B.S. in Mechanical Engineering, Southwest Jiaotong University

jmjia@cuhk.edu.cn

Office Address

Phone

Teaching Area

Marketing

Other

Research

Big Data Behavioral Research, Social Networks, Decision Making, Perceptions of Risk

Personal Website

“人工智能驱动的营销模式与消费者行为研究”

“人工智能驱动的营销模式与消费者行为研究”，国家自然科学基金重点项目，#72332004, 1/2024-12/2028。(主持人)

“大数据环境下的顾客洞察与市场营销策略研究”

国家自然科学基金重大项目, #71490722，1/2015-12/2019。(主持人)

“基于大数据的新发重大传染病监测、预警和应对”

国家自然科学基金专项项目，#72042009，4/2020-4/2021。(主持人)