Ma Chenghao

Publications

Ma Chenghao
Title:

Lecturer

Education Background:
B.Ed. in Athletic Training (Xi’an Physical Education University, China)
M.Ed. in National Traditional Sports (Yunnan Minzu University, China)
M.P.S. in Sport Management, Specialization in International Sport Business (St. John’s University, USA)
Ed.D. in Sport Management, Specialization in Sports Governance and Marketing, Emphasis in Sports Coaching (United States Sports Academy, USA)
Teaching Area

Taekwondo, Mixed Martial Arts, Wushu Sanda, Fitness and Health, Athletic Training, Sport Business and Management

Research

Sport Business and Management, Sport Marketing, Athletic Training, Health & Fitness, Wushu, Taekwondo, Mixed Martial Arts

PublicationsInfo

Books:

Ma, C. (2022), Taekwondo Systematic Training: Techniques, Tactics, and Poomsae. Posts & Telecom Press.


Journal Papers:

1. Ma. C. (2024). Organization Behavior in Sport Management: An Applied Approach to Understanding People and Groups. The Sport Journal.


2. Ma. C. (2023). Digital Sport Marketing: Concepts, Cases and Conversations. The Sport Journal. 


3. Ma, C. (2023). An Analysis of Weight and Fighting Styles as Predictors of Winning Outcomes of Elite Mixed Martial Arts Athletes. The Sport Journal.


4. Ma, C. (2023). Age, Regional Distribution, and Fighting Styles of Elite Mixed Martial Arts Athletes. The Sport Journal. 


5. Ma, C. (2023). The Application of Imagery Training in Wushu Athletic Training. Wushu Studies.


6. Ma, C. (2022). Analysis of the Application of Fitness APPS and Wearable Devices in Weight Management. Sichuan Sports Science.


7. Ma, C. (2022). A Study of the International Development of the Mixed Martial Arts Tournament UFC. Wushu Studies.


8. Ma, C. (2021). Comparative Research on Wushu Sanda and Mixed Martial Arts. Wushu Studies.


9. Ma, C. (2021). The Analysis of the Educational Functions of Taekwondo Course in University. Wushu Studies.


10. Ma, C. (2020). The Application of Electronic Protector and its Influence on Taekwondo Competition. Bulletin of Sport Science & Technology.


11. Ma, C. (2019). Enlightenment from the International Development of Taekwondo to Chinese Martial Arts Promotion. Contemporary Sports Technology.


12. Ma, C. (2010). The Implementation of Taekwondo Kicking Techniques and Training Methods to Sanda. Journal of Yunnan Minzu University.