1. "Quadratic Effects of Hedonism and Uniqueness on Global Luxury brand Purchase",Stella L.M. So & Oliver H. M. Yau,International Conference on Information Technology Applications and Management International,2018

2. "The Impact of Face Orientation on Western Brand Purchase: A Comparison between Consumers of Hong Kong and Mainland China",Stella L.M. So and Oliver, H. M. Yau,Oxford Business & Economics Conference,Oxford, UK,2017

3. "Chinese Husbands: A Path Analytic Study of a Model of Family Buying Decisions",Stella L. M. So and Oliver H. M. Yau (2006),Asia Pacific Management Review,11(5-Special Issue): 283-294

4. “What Matters Most in Advertising Agency Performance to Clients: Implications and Issues on Their Relationship in Hong Kong”,Stella L.M. So,Journal of Current Issues and Research in Advertising,Vol. 27, No.2 (Fall 2005)

5. “Crisis Management and Recovery: How Restaurants in Hong Kong Responded to SARS”,Alan C.B. Tse, Stella L.M. So and Leo Sin,accepted and to be published in International Journal of Hospitality Management,Vol. 25, pp. 3-11 (2006) (Refereed)

6. Stella L.M. So,"A Comparative Content Analysis of Women Magazine Advertisements from Hong Kong and Australia on Advertising Expressions",Journal of Current Issues and Research in Advertising,Spring issue of 2004, Vol. 26, No.1. (refereed)

7. "Chinese Women at a crossroad: An Empirical Study on Their Role Orientations and Consumption Values in a Chinese Society",Sin, Leo Yat-ming, So, Stella Lai-man, Yau, Oliver H.M. & Kwong, Kenneth,The Journal of Consumer Marketing,vol.18 no.4, pp.348-367,2001

8. “What Matters Most in Advertising Agency Performance to Clients: Implications and Issues on Their Relationship in Hong Kong”,Stella L.M. So,Journal of Current Issues and Research in Advertising,Vol. 27, No.2 (Fall 2005)

9. "Research on Advertising in Mainland China: A Review and Assessment",SIN Y.M. Leo; HO Suk-ching and SO L.M. Stella (2000),Asia Pacific Journal of Marketing and Logistics,vol.12 no.1, pp. 37-65

10. "Perceptions of Relationship Marketing Among Account Managers in Hong KongCommercial Banking Sector",So L.M. Stella and SPEECE Mark (2000),International Journal of Bank Marketing,vol. 18 no. 7, pp. 315-327

11. "An Assessment of Theoretical and Methodological Development in Advertising Research on Mainland China: A Twenty-Year Review",Sin, Leo Yat-ming, Ho, Suk-ching & So, Stella Lai-man, 2000,Journal of Current Issues and Research in Advertising,vol.12 no.2, pp.53-69

12. "Internet a Hong Kong e in Cina",So, Stella Lai-man,Cuoa Notizie - Internet and Marketing,pp.39-41,1997