Publications - Assistant Professor

Bindan ZHANG

Title:

Assistant Professor

Education Background:

Ph.D. in Marketing, Northwestern University
M.S. in Applied Statistics, University of Michigan, Ann Arbor
B.S. in Statistics, Sichuan University

Office Address

Phone

Teaching Area

Marketing

Other

Research

Quantitative Marketing, Creator Economy, Social Network, Digital Marketing, Platform Design and Recommender System

Personal Website

PublicationsInfo

1. Creator incentive: the dual aspects of brand collaboration