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Iris W. Hung WEBSITE
Prof. Iris W. Hung has been awarded Presidential Fellowship and is currently Professor of Marketing. Iris obtained her PhD from the Hong Kong University of Science and Technology in 2008. She got tenure from the National University of Singapore (2008-2015) and was a professor at Fudan University (2015-2021). She was a Visiting Scholar (International Faculty Fellow, jointly sponsored by Fudan and MIT) at the Sloan School of Management at MIT and a Visiting Adjunct Professor at Duke Kunshan University. Her research focuses on consumer decision making, affective processing, subjective experiences, perspective taking, implicit theories, self-related processsing, and prosocial behavior. Her research has been featured by media and government organizations such as the Financial Times, the Wall Street Journal, the Bloomberg Business Week, the Psychology Today, and the United States Department of Health and Human Services. She serves on the editorial review board as an editor at the International Journal of Research in Marketing (2018-2021), associate editor at the Journal of Consumer Psychology and the International Journal of Research in Marketing, and a reviewer at the Journal of Marketing and the Journal of Consumer Research (2014-2020). She had consulting projects with Sina Weibo, teaching assignments at The Trade Desk, and spoke in several industry conferences. At cuhksz, she serves as the director of PhD program in Marketing and teaches consumer information processing; behavioral science (phd level), Marketing Intelligence and Digital Consumer (master level), and marketing management (ug level).
1. "Beauty growth-mindset promotes prosocial and altruistic behavior.",Iris W. Hung & Natalie T. Faust,,14, 30244,2024-12
2. "Job changing frequency and experimental decisions: A field study of migrant workers in the manufacturing industry.",Lingfang(Ivy) Li, Yuting Wu, Xun Zhu, Rongwei Chu, and Iris W. Hung,,Volume 85,2024
3. "Reflections from (Past) Editors" (Editorial),P. K. Kannan, Iris W. Hung, and Werner Reinartz,,38(4), December 2021, 805-6
4. "Creative Thinking Facilitates Perspective Taking",Yang, Zheshuai and Iris W. Hung,,120(2), 278–299,2021
5. "Leading IJRM on the path to prominence" (Editorial),Kannan, P. K., Hung, Iris W., Reinartz, Werner, and Stephen, Andrew ,,36(1), 1-2,2019
6. "Mirror, Mirror on the Retail Wall:Self focused Attention Promotes Reliance on Feelings in Consumer Decisions",Chang, H. Hannah and Iris W. Hung,,55, 4, 586-99,2018-8
7. “Effects of Self Relevant Perspective Taking on The Impact of Persuasive Appeals”,Hung, Iris W. and Robert S. Wyer Jr.,,40, 402 14,2014
8. “Lenses of the Heart: How Actor s’ Vs.Observers’ Perspectives Influence Emotional Experiences”,Hung, Iris W. and Anirban Mukhopadhyay,,38(6), 1103 15,2012
9. “Relaxation increases Monetary Valuations”,Pham , Michel T., Iris Hung and Gerald J. Gorn,,48(5), 814-26,2011
10. “From Firm Muscles to Firmed Willpower:Understanding The Role of Embodied Cognition in Self-Regulation",Hung, Iris W. and Aparna A. Labroo,,37(6), 1046-64,2011
11. “Shaping Consumer Imaginations: The Role of Self focused Attention in Product Evaluations",Hung, Iris W. and Robert S. Wyer, Jr.,,48(2),381-92,2011
12. "Difference s in Perspective s and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial",Hung, Iris W. and Robert S. Wyer, Jr.,,46(3), 421-34,2009
13. "The impact of implicit theories on responses to problem-solving print advertisements",Iris W. Hung and Robert S. Wyer, Jr. ,,18(3) 223-235,2008
14. Visual and Verbal Processing Strategies in Comprehension and Judgment,Wyer, Robert S. Jr., Iris W. Hung and Yuwei Jiang,,18(4), 244-57 ,2008
15. “Further Consideration of Fundamental Issues in Visual and Verbal Information Processing: A Response to Commentaries”,Wyer, Robert S. Jr., Yuwei Jian g, and Iris W. Hung ,,18 (4), 276-80,2008
