Publications - Professor, Director of the MPhil-PhD Programme in Marketing

Iris W. Hung

Title:

Professor, Director of the MPhil-PhD Programme in Marketing

Education Background:

Ph.D. Marketing, Hong Kong University of Science and Technology
MSc., Marketing, The Chinese University of Hong Kong
BBA, Dual Major: Information System & Management, and Marketing, Hong Kong
University of Science and Technology

irishung@cuhk.edu.cn

Office Address

Phone

Teaching Area

Other

Research

Consumer Judgment and Decision, Prosocial Behavior

Personal Website

https://sites.google.com/view/iris-w-hung

Publications:

1. "Reflections from (Past) Editors",P. K. Kannan, Iris W. Hung, and Werner Reinartz,International Journal of Research in Marketing,38(4), December 2021, 805-6

2. "Creative Thinking Facilitates Perspective Taking",Yang, Zheshuai and Iris W. Hung,Journal of Personality and Social Psychology,120(2), 278–299,2021

3. "Leading IJRM on the path to prominence",Kannan, P. K., Hung, Iris W., Reinartz, Werner, and Stephen, Andrew ,International Journal of Research in Marketing,36(1), 1-2,2019

4. "Mirror, Mirror on the Retail Wall:Self focused Attention Promotes Reliance on Feelings in Consumer Decisions",Chang, H. Hannah and Iris W. Hung,Journal of Marketing Research,55, 4, 586-99,2018-8

5. “Effects of Self Relevant Perspective Taking on The Impact of Persuasive Appeals”,Hung, Iris W. and Robert S. Wyer Jr.,Personality and Social Psychology Bulletin,40, 402 14,2014

6. “Lenses of the Heart: How Actor s’ Vs.Observers’ Perspectives Influence Emotional Experiences”,Hung, Iris W. and Anirban Mukhopadhyay,Journal of Consumer Research ,38(6), 1103 15,2012

7. “Relaxation increases Monetary Valuations”,Pham , Michel T., Iris Hung and Gerald J. Gorn,Journal of Marketing Research,48(5), 814-26,2011

8. “From Firm Muscles to Firmed Willpower:Understanding The Role of Embodied Cognition in Self-Regulation",Hung, Iris W. an d Apa rna A. Labroo,Journal of Consum er Research,37(6), 1046-64,2011

9. “Shaping Consumer Imaginations: The Role of Self focused Attention in Product Evaluations",Hung, Iris W. and Robert S. Wyer, Jr.,Journal of Marketing Research,48(2),381-92,2011

10. "Difference s in Perspective s and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial",Hung, Iris W. and Robert S. Wyer, Jr.,Journal of Marketing Research,46(3), 421-34,2009

11. "The impact of implicit theories on responses to problem-solving print advertisements",Iris W. Hung and Robert S. Wyer, Jr. ,Journal of Consumer Psychology,18(3) 223-235,2008

12. Visual and Verbal Processing Strategies in Comprehension and Judgment,Wyer, Robert S. Jr., Iris W. Hung and Yuwei Jiang,Journal of Consumer Psychology ,18(4), 244-57 ,2008

13. “Further Consideration of Fundamental Issues in Visual and Verbal Information Processing: A Response to Commentaries”,Wyer, Robert S. Jr., Yuwei Jian g, and Iris W. Hung ,Journal of Consumer Psychology,18 (4), 276-80,2008