Publications:

1. Lili Wenli Zou, Mengxin Li, Cheng Yi, Harry Jiannan Wang,"Digital Resilience to Covid-19: Evidence from the Medical Aesthetics Industry," Production and Operations Management (accepted).

2. Lili Wenli Zou,  Chi Kin (Bennett) Yim (2025), "Customer Traffic and Customer Experience: Creating a Contrived Similarity to Address the Crowding Dilemma", International Journal of Research in Marketing, 42, 133-152.

3. Lili Wenli Zou, Chi Kin (Bennett) Yim, Kimmy Wa Chan (2022), "How Firms Can Create Delightful Customer Experience? Contrasting Roles of Future Reward Uncertainty", Journal of Business Research, 147, 477-490.

4. Lili Wenli Zou, Ricky Y.K. Chan (2019), "Why and When Do Consumers Perform Green Behaviors? An Examination of Regulatory Focus and Ethical Ideology", Journal of Business Research, 94, 113-127.

Grants:

NSFC (No. 71902170) : Customer Crowding Dilemma Management: Role of Incidental Similarity in Alleviating Customers' Perceptions of Crowding, Its Underlying Mechanism, and Boundary Conditions; 180,000RMB, 2020.01-2022.12

广东省自然科学基金面上项目（2514050000789），人工智能推荐与拟人化策略优化：基于角色一致性的探索；150,000RMB; 2025.01-2027.12

Working Papers & Work in Progress:

1. Politeness in AI-Human Communication: Evidence from AI-Based Facial Diagnosis Systems",

 with Mengxin Li, Cheng Yi, and Harry J. Wang.

2. Should AI Lie? Evidence from AI-Based Facial Diagnosis Systems", with Mengxin Li, Cheng Yi, and Harry J. Wang.

3. “The Value of Beauty: How Visual Design of Earnings Call Conference Slides Influences Investor Behaviors", with Claudia Townsend, Rui Shen, Jian Zhang, and Xinyu Zhu.

4. "React or Regulate: How Self-Construal Determines the Effect of Social Crowding on Immoral Behaviors", with Yunjia Chi, Fu'e Zeng, Michelle Andrews, Chenglu Wang.

5. "Social Crowding vs. Spatial Crowding: Differential Influences on Customers' Preference for Anthropomorphized Self-Service Technologies", with Chi Kin (Bennett) Yim and Echo W. Wan.

6."Ambidexterity in Professional Services: Impact of Asymmetries between Service and Sales", with Chi Kin (Bennett) Yim, Kimmy Wa Chan, Helen Hailin Zhao, and Yue Yuan.