Dr.Lili Wenli Zou

Research

Dr.Lili Wenli Zou
Title:

Assistant Professor

Education Background:
Ph.D. in Marketing, The University of Hong Kong
M.Phil. in Marketing, The Hong Kong Polytechnic University
B.A. in Advertising, South China University of Technology
Teaching Area

Marketing

Research

Customer-based strategy, crowding management, AI-user interaction

Research List

Work in Progress:

1. Perceived crowding and contrived similarity

2.Preference for anthropomorphized technology: Social vs. spatial crowding

3.Interactive effect of social crowding and self-construal on consumer ethics

4.Digital resilience to COVID-19: Evidence from medical aesthetics industry

5. AI-Human Communication: Evidence from AI-based facial diagnosis systems 

6. Service-sales ambidexterity: An asymmetric and multilevel perspective 

7. Customer delight: A social comparison perspective