Research
Research
Assistant Professor
Marketing
Customer-based strategy, crowding management, AI-user interaction
Work in Progress:
1. Perceived crowding and contrived similarity
2.Preference for anthropomorphized technology: Social vs. spatial crowding
3.Interactive effect of social crowding and self-construal on consumer ethics
4.Digital resilience to COVID-19: Evidence from medical aesthetics industry
5. AI-Human Communication: Evidence from AI-based facial diagnosis systems
6. Service-sales ambidexterity: An asymmetric and multilevel perspective
7. Customer delight: A social comparison perspective