Lingjing ZHAN


Lingjing ZHAN

Associate Professor (Teaching)

Education Background:
Ph.D. in Marketing, University of Alberta,
M.A. in Management, Renmin University of China,
B.Ec in Economics, Renmin University of China.
Teaching Area



Consumer Behavior


1. “Using Spotlight Effect to Curb Counterfeit Consumption - An Experimental Investigation”,Lingjing Zhan, Piyush Sharma, and Ricky Chan,,33(4), 556-574,2015

2. "Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior",Yuwei Jiang, Lingjing Zhan, and Derek D. Rucker,,41(1), 183-196,2014

3. “Customers’ Asymmetrical Responses to Variable Pricing”,Lingjing Zhan and Alison Lloyd,,13(June), 183-198,2014

4. “Understanding Luxury Consumption in China: Consumer Perceptions of Best-Known Brands”,Lingjing Zhan and Yanqun He,,65 (10), 1452-1460

5. “Online Persuasion: How the Written Word Drives WOM”,Jin Li and Lingjing Zhan,,51 (1), 239-257,2011

6. “The Power Switch: How Psychological Power Influences Brand Switching Decisions”,Yuwei Jiang, Lingjing Zhan, and Derek Rucker,,40, 303-307,2012

7. “Prior Expectations and Consumer Analytic Categorization”,Lingjing Zhan and Richard D. Johnson,,8, 258-259,2007