1. “Using Spotlight Effect to Curb Counterfeit Consumption - An Experimental Investigation”,Lingjing Zhan, Piyush Sharma, and Ricky Chan,Marketing Intelligence & Planning,33(4), 556-574,2015

2. "Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior",Yuwei Jiang, Lingjing Zhan, and Derek D. Rucker,Journal of Consumer Research,41(1), 183-196,2014

3. “Customers’ Asymmetrical Responses to Variable Pricing”,Lingjing Zhan and Alison Lloyd,Journal of Revenue and Pricing Management,13(June), 183-198,2014

4. “Understanding Luxury Consumption in China: Consumer Perceptions of Best-Known Brands”,Lingjing Zhan and Yanqun He,Journal of Business Research,65 (10), 1452-1460

5. “Online Persuasion: How the Written Word Drives WOM”,Jin Li and Lingjing Zhan,Journal of Advertising Research,51 (1), 239-257,2011

6. “The Power Switch: How Psychological Power Influences Brand Switching Decisions”,Yuwei Jiang, Lingjing Zhan, and Derek Rucker,Advances in Consumer Research,40, 303-307,2012

7. “Prior Expectations and Consumer Analytic Categorization”,Lingjing Zhan and Richard D. Johnson,European Advances in Consumer Research,8, 258-259,2007