Before joining CUHK-Shenzhen, Dr. Zhan worked at the Hong Kong Polytechnic University as an Assistant Professor in Marketing. Her research interests focus on consumer decision making and marketing communications. Her publications appear on Journal of Consumer Research, Journal of Advertising Research, and Journal of Business Research, among others. She has taught courses including Marketing Management, Marketing Research, Consumer Behavior, and Integrated Marketing Communications.



1. “Using Spotlight Effect to Curb Counterfeit Consumption - An Experimental Investigation”,Lingjing Zhan, Piyush Sharma, and Ricky Chan,,33(4), 556-574,2015

2. "Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior",Yuwei Jiang, Lingjing Zhan, and Derek D. Rucker,,41(1), 183-196,2014

3. “Customers’ Asymmetrical Responses to Variable Pricing”,Lingjing Zhan and Alison Lloyd,,13(June), 183-198,2014

4. “Understanding Luxury Consumption in China: Consumer Perceptions of Best-Known Brands”,Lingjing Zhan and Yanqun He,,65 (10), 1452-1460

5. “Online Persuasion: How the Written Word Drives WOM”,Jin Li and Lingjing Zhan,,51 (1), 239-257,2011

6. “The Power Switch: How Psychological Power Influences Brand Switching Decisions”,Yuwei Jiang, Lingjing Zhan, and Derek Rucker,,40, 303-307,2012

7. “Prior Expectations and Consumer Analytic Categorization”,Lingjing Zhan and Richard D. Johnson,,8, 258-259,2007