Biography

Der-Wei Huang received her Ph.D. degree in Business with a focus on Marketing from the Kelley School of Business at Indiana University. Der-Wei’s research primarily focuses on digital marketing. Her other research streams explore the interplay between personal experiences and consumers’ relationships with others, and their effects on consumption behavior.


Publications

(* denotes equal authorship)

Mansur Khamitov*, Koushyar Rajavi*, Der-Wei Huang*, and Yuly Hong* (2023), “Consumer Trust: Meta-analysis of 20 Years of Empirical Research”, forthcoming at Journal of Consumer Research