Publications - Assistant Professor

Der-Wei HUANG

Title:

Assistant Professor

Education Background:

Ph.D. in Marketing, Indiana University
M.Sc. in Management and Strategy, London School of Economics and Political Science
B.S. in Business Administration, National Taiwan University

huangderwei@cuhk.edu.cn

Office Address

Phone

Teaching Area

Marketing

Other

Research

Digital Consumption of Personal Experiences (Social Media, Online Reviews, Crowdfunding), Consumer Relationships (Trust, Confrontation, Secrets)

Personal Website

https://dwhuang5.github.io/

PublicationsInfo

(*denotes equal authorship)

Mansur Khamitov*, Koushyar Rajavi*, Der-Wei Huang*, and Yuly Hong* (2024), Consumer Trust: Meta-Analysis of 50 Years of Empirical Research, Journal of Consumer Research, 51(1), 7-18 (Featured in Showing up for Yourself Podcast by VP of Miller Zell branding agency)