Der-Wei HUANG

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Der-Wei HUANG
Title:

Assistant Professor

Education Background:
Ph.D. in Marketing, Indiana University
M.Sc. in Management and Strategy, London School of Economics and Political Science
B.S. in Business Administration, National Taiwan University
Teaching Area

Marketing

Research

Digital Consumption of Personal Experiences (Social Media, Online Reviews, Crowdfunding), Consumer Relationships (Trust, Confrontation, Secrets)

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