Index - Assistant Professor

Name

Der-Wei HUANG

Title

Assistant Professor

Education Background

Ph.D. in Marketing, Indiana University
M.Sc. in Management and Strategy, London School of Economics and Political Science
B.S. in Business Administration, National Taiwan University

Research

Digital Consumption of Personal Experiences (Social Media, Online Reviews, Crowdfunding), Consumer Relationships (Trust, Confrontation, Secrets)

Personal Website

https://dwhuang5.github.io/

huangderwei@cuhk.edu.cn

Office Address

Phone

Teaching Area

Marketing

Other

Biography

Der-Wei Huang received her Ph.D. degree in Business with a focus on Marketing from the Kelley School of Business at Indiana University. Der-Wei’s research primarily focuses on digital marketing. Her other research streams explore the interplay between personal experiences and consumers’ relationships with others, and their effects on consumption behavior.

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Awards and honors

Publications

(*denotes equal authorship)

Mansur Khamitov*, Koushyar Rajavi*, Der-Wei Huang*, and Yuly Hong* (2024), Consumer Trust: Meta-Analysis of 50 Years of Empirical Research, Journal of Consumer Research, 51(1), 7-18 (Featured in Showing up for Yourself Podcast by VP of Miller Zell branding agency)

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