Research Interests:

Fan studies

Media anthropology

Digital ethnography

Consumers, creative industries and cultural consumption

Social media and internet culture

Algorithm, censorship, and platform governance

Fandom nationalism, patriotism, and internet activism

ACG (Anime, Comics, Games) and TV studies

Cultural policies and markets

I am a media anthropologist who focuses on how media connects people’s practices in the digital and physical worlds, especially the daily cultural consumption and community power structures of contemporary young people. I am currently examining

(1) the patriotic discourses on social media and young people's daily lives (e.g. the idolisation and fandom of giant panda, ping pong, hanfu, and Huawei, etc.);

(2) the transnational consumption of Asian creative industries, particularly the cultural market and fan economy of Chinese film, TV, animation, and games in Southeast Asia and South America;

(3) the digital transformation and e-commerce live streaming of traditional physical markets in the Greater Bay Area (e.g. the markets of clothing in Nanyou, gold jewery in Shuibei, jade in Pingzhou & Sihui)

I sincerely hope to engage in East-West dialogue with colleagues from diverse backgrounds, particularly the collaboration in algorithmic surveillance, digital nationalism, celebrity studies, fashion and luxury, copyright, and multispecies ethnography.

If you have relevant experiences to share with me, I am always willing to listen to your stories and get close to your feeling.

"I want to understand the world from your point of view. I want to know what you know in the way you know it.

I want to understand the meaning of your experience, to walk in your shoes, to feel things as you feel them, to explain things as you explain them.

Will you become my teacher and help me understand?" (Spradley, 1979, p.34)