Projects
Projects
Assistant Professor
Information Systems
Human-computer Interaction, UX Research, Behavioral Economics, Decision Making, Behavioral Analytics
This project focuses on the analysis of text in online reviews on eCommerce platforms to understand what drives consumer behaviour. We apply machine learning algorithms and statistical modelling techniques to the study of eWOM.
This project focuses on the study of how social media can affect finance, in China and the West. We seek to apply machine learning algorithms and statistical modelling to analyze sentiment and its effect on stock markets.
This project seeks to shed light on how Vloggers monetize, what affect social influence in online video platforms through User Generated Content (UGC) and how analytics can help to optimize influencer marketing strategies.
This is a project in collaboration with the University of Manchester and the Alan Turing Institute in England. We collected air quality data and people symptoms through mobile technologies. We seek to analyze such data to understand the relationship between air quality and health.