Projects
Projects
Assistant Professor
Information Systems
Human-Computer Interaction, User Experience Research, Behavioral Decision Making, Human-AI Collaboration
This study focuses on the role of AI design, especially anthropomorphic design, and its effect on human cognition and behavior.
This research focuses on the adoption of blockchain in healthcare, with a special focus on insurance fraud.
This project analyzes online reviews in eCommerce to understand what drives consumer behavior. We apply machine learning and statistical modeling techniques to the study of eWOM.
This project focuses on the study of how social media can affect the cryptocurrency market. We apply machine learning algorithms and statistical modeling to analyze social media and its effect on financial markets, especially cryptocurrencies.
This project sheds light on the influencer business model, how influencers influence followers on social media, and how they monetize their presence. The focus is on analytics, and on optimizing influencer marketing strategies.
This project is in collaboration with the University of Manchester and the Alan Turing Institute (UK). We collected air quality data and people's symptoms through mobile technologies. We seek to analyze such data to understand the relationship between air quality and health.