Manuele REANI

Projects

Manuele REANI
Title:

Assistant Professor

Education Background:
Ph.D Computer Science, The University of Manchester,
MSc Management Science, London School of Economics
(LSE),
Mini MBA, Birkbeck - University of London,
BSc Psychology, City - University of London
Teaching Area

Information Systems

Research

Human-Computer Interaction, User Experience Research, Behavioral Decision Making, Human-AI Collaboration

AI design, anthropomorphism and human behavior

This study focuses on the role of AI design, especially anthropomorphic design, and its effect on human cognition and behavior. 

Blochchain for fraud detection in heltcare

This research focuses on the adoption of blockchain in healthcare, with a special focus on insurance fraud. 

The study of electronic word of mouth (eWOM)/online reviews in eCommerce.

This project analyzes online reviews in eCommerce to understand what drives consumer behavior. We apply machine learning and statistical modeling techniques to the study of eWOM. 

Social media sentiment and the cryptocurrency market: the use of analytics to study the effect of social media on cryptocurrencies.

This project focuses on the study of how social media can affect the cryptocurrency market. We apply machine learning algorithms and statistical modeling to analyze social media and its effect on financial markets, especially cryptocurrencies.  

Influencer marketing, Social Media and Analytics.

This project sheds light on the influencer business model, how influencers influence followers on social media, and how they monetize their presence. The focus is on analytics, and on optimizing influencer marketing strategies. 

The use of analytics to study the link between air pollution and health.

This project is in collaboration with the University of Manchester and the Alan Turing Institute (UK). We collected air quality data and people's symptoms through mobile technologies. We seek to analyze such data to understand the relationship between air quality and health.