I am interested in the use of analytics to study human behavior. My main interests are behavioral analytics, cognitive science, human-computer interaction, behavioral economics, and decision-making. I am interested in applying analytics techniques in healthcare settings (i.e., health informatics, medical informatics), in psychology to study psychological processes (i.e., cognitive science, decision making), in marketing (e.g., consumer behaviors, influencer marketing, social media) and in economics (behavioral economics, behavioral finance). I am interested in applying a combination of methods, including machine learning, data mining, statistics, cognitive modeling, visualization, online experiments, and lab experiment. I am also interested in developing new research methods for studying human behavior and cognition. Recently, I have been working on fintech and blockchain.