Publications - Assistant Professor

Yoonji SHIM

Title:

Assistant Professor

Education Background:

Ph.D., Marketing, Sauder School of Business, The University of British Columbia, Canada
M.A., Social Psychology, Seoul National University, Korea
B.A., Psychology, Seoul National University, Korea

yoonjishim@cuhk.edu.cn

Office Address

Phone

Teaching Area

Marketing

Other

Research

Experiential versus Material Purchases, Consumer Self-Threats, Consumption Emotions, Prosocial and Sustainable Consumption

Personal Website

PublicationsInfo

Working Papers:

1. Making the Ideal Choice: The Role of Ideal Affect in Guiding Experiential Versus Material Consumption (with Katherine White)

2. Embracing the Experiential: Reminders of Mortality Increase Consumer Preferences for Experiences over Material Goods (with Katherine White)

3. Don't Forget the Future: Long-Term Cost Labels Activate Temporal Tradeoffs (with David. J., Hardisty, Daniel Sun, and Dale Griffin)

Work in progress:

1. The Influence of Reflection versus Rumination of Mortality Salience on Organ Donation Intentions (with Ankur Kapoor, Katherine White, and JoAndrea Hoegg)

2. Representational Curation and Decreased Consumption (with Katherine White)