Yoonji SHIM

Projects

Yoonji SHIM
Title:

Assistant Professor

Education Background:
Ph.D., Marketing, Sauder School of Business, The University of British Columbia, Canada
M.A., Social Psychology, Seoul National University, Korea
B.A., Psychology, Seoul National University, Korea
Teaching Area

Marketing

Research

Experiential versus Material Purchases, Consumer Self-Threats, Consumption Emotions, Prosocial and Sustainable Consumption