Labs - Assistant Professor

Title:

Assistant Professor

Education Background:

Ph.D., Marketing, Sauder School of Business, The University of British Columbia, Canada
M.A., Social Psychology, Seoul National University, Korea
B.A., Psychology, Seoul National University, Korea

Email

yoonjishim@cuhk.edu.cn

Office Address

Phone

Teaching Area

Marketing

Other

Research

Experiential versus Material Purchases, Consumer Self-Threats, Consumption Emotions, Prosocial and Sustainable Consumption

Personal Website