Qitian Ren earned his Ph.D. in Marketing from Columbia University in 2018. His research focus encompasses digital marketing, creator economy, platform economy, recommendation algorithms, industrial organization, competitive strategy, and behavioral economics. His work has been published in top international academic journals such as Journal of Marketing Research and Marketing Science. He also received several prestigious teaching awards such as Presidential Exemplary Teaching Award and Shenzhen Excellent Teacher Award.


1. Kinshuk Jerath, and Qitian Ren (equal authorship). "Consumer rational (in) attention to favorable and unfavorable product information, and firm information design." Journal of Marketing Research 58.2 (2021): 343-362.,,

2. Qitian Ren. "Advertising and Content Creation on Digital Content Platforms." Marketing Science, Accepted (2023).,,

3. "Consumer Search and Product Return Policy Design",with Kinshuk Jerath,

4. "Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms",Qitian Ren,,Working Paper