Biography

Qitian Ren received his Ph.D. degree in Marketing from Columbia University in 2018. His research interests include digital marketing, recommendation engines, and behavioral economics.


Academic Publications

Selected Published/Accepted Paper:

1. Kinshuk, Jerath & Qitian Ren "Consumer Attention to Favorable and Unfavorable Product Information, and Firm Information Design,"  Forthcoming, Journal of Marketing Research

Selected Working Paper:

1. "Product Line Design under Context Dependent Preferences," (with Kinshuk Jerath)
2. "A Model of Personalized Content Recommendation"