Index - Associate Professor

Name

Qitian REN

Title

Associate Professor

Education Background

Ph.D., Marketing, Columbia University
M.Sc., Operations Research, London School of Economics and Political Science
M.Sc., Economics, Hong Kong University of Science and Technology
B.A., Management, Sun Yat-sen University

Research

Digital Marketing, Digital Platform Design, Creator Economy, Digital Advertising, Retailing, Applied Game Theory, Competitive Strategy, Behavioral Economics.

Personal Website

https://myweb.cuhk.edu.cn/renqitian

renqitian@cuhk.edu.cn

Office Address

TXD503

Phone

Teaching Area

Marketing

Other

Biography

Qitian Ren is a tenured Associate Professor of Marketing. He received his Ph.D. in Marketing from Columbia University. His research focuses on digital marketing, creator and platform economy, recommendation algorithms, and behavioral economics. His work has been published in top-tier academic journals such as the Journal of Marketing Research and Marketing Science. He also serves on the Editorial Board of Marketing Science. Dr. Ren received several prestigious teaching awards such as the Presidential Exemplary Teaching Award and the Shenzhen Excellent Teacher Award.

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Awards and honors

Publications

1. "Consumer rational (in) attention to favorable and unfavorable product information, and firm information design," ,Kinshuk Jerath and Qitian Ren,Journal of Marketing Research,58.2 (2021): 343-362.

2. "Advertising and Content Creation on Digital Content Platforms." ,Qitian Ren,Marketing Science,43(4), 734-750,2024

3. "Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms",Qitian Ren,Marketing Science,44(3):671-690.,2024

4. "Consumer Search and Product Returns",Kinshuk Jerath and Qitian Ren,Marketing Science,44(3):691-710.,2024

5. "Fake Engagement and Content Creation on Digital Content Platforms",Qitian Ren,Working Paper

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