Qitian Ren received his Ph.D. degree in Marketing from Columbia University in 2018. His research interests include digital marketing, recommendation engines, and behavioral economics.

Academic Publications

Selected Published/Accepted Paper:

1. "Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design," (with Kinshuk Jerath), Forthcoming, Journal of Marketing Research, doi:10.1177/0022243720977830

Selected Working Paper:

1. "Product Line Design under Context Dependent Preferences," 
2. "Curated Algorithms, Content Quality and User Surplus on Digital Media Platforms,"

3. "Consumer Search and Product Return Policy Design,"