Index - Assistant Professor

Name

Qitian REN

Title

Assistant Professor

Education Background

Ph.D., Marketing, Columbia University
M.Sc., Operations Research, London School of Economics and Political Science
M.Sc., Economics, Hong Kong University of Science and Technology
B.A., Management, Sun Yat-sen University

Research

Digital Marketing, Digital Platform Design, Creator Economy, Digital Advertising, Retailing, Applied Game Theory, Competitive Strategy, Behavioral Economics.

Personal Website

renqitian@cuhk.edu.cn

Office Address

TA501

Phone

Teaching Area

Marketing

Other

Biography

Qitian Ren earned his Ph.D. in Marketing from Columbia University in 2018. His research focus encompasses digital marketing, creator economy, platform economy, recommendation algorithms, industrial organization, competitive strategy, and behavioral economics. His work has been published in top international academic journals such as Journal of Marketing Research and Marketing Science. He also received several prestigious teaching awards such as Presidential Exemplary Teaching Award and Shenzhen Excellent Teacher Award.

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Awards and honors

Publications

1. Kinshuk Jerath, and Qitian Ren (equal authorship). "Consumer rational (in) attention to favorable and unfavorable product information, and firm information design." Journal of Marketing Research 58.2 (2021): 343-362.,,

2. Qitian Ren. "Advertising and Content Creation on Digital Content Platforms." Marketing Science, Accepted (2023).,,

3. "Consumer Search and Product Return Policy Design",with Kinshuk Jerath,working paper

4. "Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms",Qitian Ren,,Working Paper

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