Qitian REN

Projects

Qitian REN
Title:

Assistant Professor

Education Background:
Ph.D., Marketing, Columbia University
M.Sc., Operations Research, London School of Economics and Political Science
M.Sc., Economics, Hong Kong University of Science and Technology
B.A., Management, Sun Yat-sen University
Office Address

TXD503

Teaching Area

Marketing

Research

Digital Marketing, Digital Platform Design, Creator Economy, Digital Advertising, Retailing, Applied Game Theory, Competitive Strategy, Behavioral Economics.