Publications - Assistant Professor

Qitian REN

Title:

Assistant Professor

Education Background:

Ph.D., Marketing, Columbia University
M.Sc., Operations Research, London School of Economics and Political Science
M.Sc., Economics, Hong Kong University of Science and Technology
B.A., Management, Sun Yat-sen University

renqitian@cuhk.edu.cn

Office Address

TXD503

Phone

Teaching Area

Marketing

Other

Research

Digital Marketing, Digital Platform Design, Creator Economy, Digital Advertising, Retailing, Applied Game Theory, Competitive Strategy, Behavioral Economics.

Personal Website

https://myweb.cuhk.edu.cn/renqitian

Publications:

1. "Consumer rational (in) attention to favorable and unfavorable product information, and firm information design," ,Kinshuk Jerath and Qitian Ren,Journal of Marketing Research,58.2 (2021): 343-362.

2. "Advertising and Content Creation on Digital Content Platforms." ,Qitian Ren,Marketing Science,43(4), 734-750,2024

3. "Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms",Qitian Ren,Marketing Science,Forthcoming,2024

4. "Consumer Search and Product Returns",Kinshuk Jerath and Qitian Ren,Marketing Science,Forthcoming,2024

5. "Fake Engagement and Content Creation on Digital Content Platforms",Qitian Ren,Working Paper,under review