Qitian REN

Academic Publications

Qitian REN

Assistant Professor

Education Background:
Ph.D., Marketing, Columbia University
M.Sc., Operations Research, London School of Economics and Political Science
M.Sc., Economics, Hong Kong University of Science and Technology
B.A., Management, Sun Yat-sen University
Office Address


Academic Area



Digital Marketing, Applied Game Theory, Behavioral Economics.

Academic Publications

Selected Published/Accepted Paper:

1. "Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design," (with Kinshuk Jerath), Forthcoming, Journal of Marketing Research, doi:10.1177/0022243720977830

Selected Working Paper:

1. "Product Line Design under Context Dependent Preferences," 
2. "Curated Algorithms, Content Quality and User Surplus on Digital Media Platforms,"

3. "Consumer Search and Product Return Policy Design,"