Publications - Associate Professor

Qitian REN

Title:

Associate Professor

Education Background:

Ph.D., Marketing, Columbia University
M.Sc., Operations Research, London School of Economics and Political Science
M.Sc., Economics, Hong Kong University of Science and Technology
B.A., Management, Sun Yat-sen University

renqitian@cuhk.edu.cn

Office Address

TXD503

Phone

Teaching Area

Marketing

Other

Research

Digital Marketing, Digital Platform Design, Creator Economy, Digital Advertising, Retailing, Applied Game Theory, Competitive Strategy, Behavioral Economics.

Personal Website

https://myweb.cuhk.edu.cn/renqitian

Publications:

1. "Consumer rational (in) attention to favorable and unfavorable product information, and firm information design," ,Kinshuk Jerath and Qitian Ren,Journal of Marketing Research,58.2 (2021): 343-362.

2. "Advertising and Content Creation on Digital Content Platforms." ,Qitian Ren,Marketing Science,43(4), 734-750,2024

3. "Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms",Qitian Ren,Marketing Science,44(3):671-690.,2024

4. "Consumer Search and Product Returns",Kinshuk Jerath and Qitian Ren,Marketing Science,44(3):691-710.,2024

5. "Fake Engagement and Content Creation on Digital Content Platforms",Qitian Ren,Working Paper