Academic Publications
Academic Publications
Assistant Professor
TA501
Marketing
Digital Marketing, Applied Game Theory, Behavioral Economics.
1. "Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design," (with Kinshuk Jerath), Forthcoming, Journal of Marketing Research, doi:10.1177/0022243720977830
3. "Consumer Search and Product Return Policy Design,"