Publications - Assistant Professor

Qitian REN

Title:

Assistant Professor

Education Background:

Ph.D., Marketing, Columbia University
M.Sc., Operations Research, London School of Economics and Political Science
M.Sc., Economics, Hong Kong University of Science and Technology
B.A., Management, Sun Yat-sen University

renqitian@cuhk.edu.cn

Office Address

TA501

Phone

Teaching Area

Marketing

Other

Research

Digital Marketing, Digital Platform Design, Creator Economy, Digital Advertising, Retailing, Applied Game Theory, Competitive Strategy, Behavioral Economics.

Personal Website

Publications:

1. Kinshuk Jerath, and Qitian Ren (equal authorship). "Consumer rational (in) attention to favorable and unfavorable product information, and firm information design." Journal of Marketing Research 58.2 (2021): 343-362.,,

2. Qitian Ren. "Advertising and Content Creation on Digital Content Platforms." Marketing Science, Accepted (2023).,,

3. "Consumer Search and Product Return Policy Design",with Kinshuk Jerath,working paper

4. "Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms",Qitian Ren,,Working Paper